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Senior Content Specialist Technical Writer

Date:  Oct 1, 2021
Req ID:  46560
Remote Position:  Yes
Line of Business:  VSP Vision Care
Division:  Marketing & Communications

VSP Global is comprised of five complementary businesses that combine high-quality eye care insurance, high-fashion eyewear, customized lenses, ophthalmic technology and retail solutions, with employees in over 23 countries. No matter the role, we’re all focused on a singular mission: to help people see. Learn more by visiting

General Summary

Under general direction, involved in leading, managing, planning, producing, implementing and analyzing internal and external communications strategies and tactics for projects, programs, products, and services to various audience and market segments through varied channels. Must include functional areas consisting of technical writing, public relations, and/or marketing communications.

Essential Functions

Develops and drives VSP Global companies highest-risk, highest opportunity marketing communication strategies, working with partners across multiple business operations (e.g., VSP Global, SBUs, and LOBs) as necessary to achieve stated objectives


Initiates business opportunities and manages major communications initiatives via research, analyzing market communication trends and conditions to assess strategic efficacy and communications program performance


Serves as marketing communications program owner, accountable for development, design and execution, and ensuring that processes and systems align with strategy


Collaborates with internal/external business partners to ensure communications program positioning/promotion is aligned and effective


Often manages agency resources or strategic partner teams; marshals the resources required for success


Works closely with senior management to identify market opportunities and develop and prioritize communications programs that meet company growth, market share and brand objectives      


Serves as a central resource for brand-related information and coordinates with business partners in creating and deploying brand-building communication programs; educates business partners on brand related issues and opportunities


Serves as a mentor and SME to other communication managers and market managers and demonstrates the department's best practices in all areas of marketing communications                                                                                                                                                          

Provides oversight and direction to the team to ensure strategic alignment, priorities, processes, and timelines are met                              


Develops and maintains innovative processes and workflows that drive operational efficiency and excellence, and increase ROI on communication tools, vendors, and systems; manages applicable budget   


May lead functional teams and/or projects; receives requests for communication resources, assesses resource availability and assigns resources to projects    

Job Specifications

Typically has the following skills or abilities:


Bachelor's Degree in Marketing, Communications, or related experience  


Eight to twelve years’ experience in related communications work for a variety of mediums and customizing content to targeted audiences


Eight or more years demonstrated experience with program management and leadership skills including the ability to recommend strategic direction and influence communication


Skill to effectively use a variety of communication mediums and customize content for targeted audiences


Ability to use creative ideas to research, present and recommend community involvement proposals


Proven ability to problem solve manage multiple projects simultaneously, plan strategically and adapt to frequent change


Superior analytical and problem solving skills


Proven advanced presentation skills


Strong writing, editing, communication, presentation, organization, and planning skills. Ability to write documentation and reports that are clear, complete, and understood by both technical and non-technical audiences


Ability to organize individual responsibilities for multiple tasks, resulting in the timely and accurate completion and delivery tasks


Excellent interpersonal skills to foster cooperation amongst business partners and coordinate internal as well as external resource/workload


Regularly exercises discretion and independent judgment in the performance of his/her job duties


Ability to work with individuals from all levels of organization


Proficient in word processing and desktop publishing applications


Preferred Skills

Experience as a technical writer


Experience in documenting the conversion impacts for users of new technologies on the day to day operations, process and procedures

Working Conditions / Physical Demands

The working environment is generally favorable.  Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust etc.

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

VSP Global is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status.  We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Job Segment: Technical Writer, Ophthalmic, Program Manager, Communications, Marketing Communications, Technology, Healthcare, Management, Marketing

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