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Senior Vice President-Marketing, VSP Vision Care

Date:  Aug 8, 2019
Req ID:  34208
Division:  Marketing
Location: 

Rancho Cordova, CA, US, 95670

VSP Global is comprised of five complementary businesses that combine high-quality eye care insurance, high-fashion eyewear, customized lenses, ophthalmic technology and retail solutions, with employees in over 23 countries. No matter the role, we’re all focused on a singular mission: to help people see. Learn more by visiting https://vspglobal.com/cms/careers/

General Summary

Leads multiple teams and activities related to the marketing and communications strategy and execution for VSP Vision Care.  Includes Business to Business, Business to Consumer, and Direct to Consumer environments.

Essential Functions

 

Responsible for competitive landscape, market differentiation, and go-to-market strategies for VSP Vision Care

 

Leads teams that are responsible for the strategic marketing plans for five business units and eight countries for B2B (broker/client), B2C (VSP member) and D2C (direct to consumer) audiences
 

Responsible for driving membership / enrollment for over 60,000 clients
 

Agency management / media planning
 

Key stakeholder in data integration and technology enablement to drive marketing effectiveness
 

Plan, direct and executes the marketing of VSP’s products and services in concert with financial objectives.

 

Develop and implement programs to increase awareness and preference for the VSP Vision Care brand and manage brand messages
 

Develop innovative client and broker marketing programs to grow and retain VSP Vision Care business.
 

Lead the development of innovative, high-value, competitive consumer and client products.

 

Work with business partners to jointly develop initiatives to increase member, provider and client satisfaction.
 

Manages the attraction, retention and development of a high-performance workforce and develops top leadership through selection, coaching and reinforcement.

Job Specifications

Typically has the following skills or abilities:

Bachelor’s degree in marketing, communications, or business or related field or equivalent experience

 

Fifteen years of experience in marketing management with at least ten years high-level marketing experience in several functional areas, including product development, preferably in a corporate environment

 

Ability to successfully develop brand and product specific marketing strategies, drive consumer messaging insights for products/brand to target and influence customers

 

Ability to develop and execute marketing/media plans, including experience developing comprehensive on-line strategies

 

Experience in managing multiple segments, brands and products on a local and national scale

 

Experience using customer insights to develop financially viable market/products

 

Experience with modern marketing technologies / CRMs / web platforms

 

Strong, proven leadership skills, managing direct and indirect cross functional teams; ability to motivate and drive results across a large indirect sphere of influence

Working Conditions / Physical Demands

The working environment is generally favorable.  Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust etc.

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

VSP Global is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status.  We maintain a drug-free workplace and perform pre-employment substance abuse testing.


Nearest Major Market: Sacramento

Job Segment: Ophthalmic, VP, Executive, Marketing Communications, Healthcare, Marketing, Management

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