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Senior Marketing and Brand Management Specialist

Date:  Jun 2, 2021
Req ID:  43588
Remote Position:  Yes
Country:  US
Line of Business:  VSP Vision Care
Division:  Marketing

VSP Global is comprised of five complementary businesses that combine high-quality eye care insurance, high-fashion eyewear, customized lenses, ophthalmic technology and retail solutions, with employees in over 23 countries. No matter the role, we’re all focused on a singular mission: to help people see. Learn more by visiting https://vspglobal.com/cms/careers/

General Summary

Under general supervision, involved in leading the strategic vision, market opportunities, pricing and profitability analysis, marketing activities and collaborating on sales strategies for a brand, product or service across all media, while collaborating with multi-functional teams and agency partners.

Essential Functions

Develop and drives VSP’s highest-risk, highest opportunity marketing strategies, working with partners across multiple business operations, such as VSP Global, strategic business units, and across the lines of business as necessary to achieve stated objectives

 

Identify business opportunities and manages major business initiatives via initiating research, analyzing market trends, business intelligence and financial reporting to assess strategic efficacy and program performance

 

Serve as program or product owner, accountable for development, design and execution, and ensuring that processes and systems align with strategy

 

Collaborate with market managers and communications team to ensure program positioning and promotion is aligned and effective; often directly manages agency resources and consulting engagements. That is, marshaling the appropriate resources required to achieve success

 

Work closely with senior management to identify market opportunities and develop and prioritize programs that meet company growth, share and brand objectives 

 

Serve as a mentor and SME to other market managers and communication managers and demonstrates the departments best practices in all areas of marketing 

 

Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration in order to keep VSP competitive 

 

Establish goals and set targets to measure success of programs for the market segment

 

Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level

Job Specifications

Typically has the following skills or abilities:

 

Bachelor’s degree in Business, Marketing or related field or equivalent training, education and experience

 

Eight experience in product or brand management 

 

Advance understanding of brand management concepts and building/execution techniques

 

Solid working knowledge of MS Office, PowerPoint, Word and Excel

 

Proven ability to develop and execute marketing strategies 

 

Ability to elevate the perception of our corporate brand and our company

 

Excellent project management skills and experience managing large projects 

 

Proven track record of influencing constituents for optimal results 

 

Excellent organization skills, detail oriented and ability to multitask

 

Excellent verbal, written and interpersonal communication skills

 

Flexible and able to quickly and effectively change priorities and direction

 

Strong analytical skills required

 

Ability to write and present clear and concise reports  

 

Regularly exercises discretion and independent judgment the in performance of his/her job duties

Preferred Skills

Proven experience creating and executing strategic, integrated marketing plans and effective go-to-market activations in a multi-business/cross-enterprise environment.

 

Thrives in a data-driven and collaborative environment to add value for stakeholders.

 

Abillity to advocate and be a champion of the connected marketing and communications ecosystem.

 

Marketing experience (agency or client side) in the health care space, especially optometry.

Working Conditions / Physical Demands

The working environment is generally favorable.  Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust etc.

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

VSP Global is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status.  We maintain a drug-free workplace and perform pre-employment substance abuse testing.


Nearest Major Market: Sacramento

Job Segment: Branding, Optometry, Brand Manager, Manager, Marketing, Healthcare, Management

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