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Senior Marketing Analytics Specialist, VSP Vision Care

Req ID:  36451
Division:  Marketing

Rancho Cordova, CA, 95670

VSP Global is comprised of five complementary businesses that combine high-quality eye care insurance, high-fashion eyewear, customized lenses, ophthalmic technology and retail solutions, with employees in over 23 countries. No matter the role, we’re all focused on a singular mission: to help people see. Learn more by visiting

General Summary

Under general supervision, collect, maintain, and analyze of data for business, product and market development. Provide recommendations based on insights gathered from analysis. Roles include but are not limited to, market research, competitive analysis, campaign analysis and advanced analytics.

Essential Functions

Leverage technical expertise in data mining and advanced statistics to conduct research studies for business development insights


Build statistical models to analyze and optimize products and services, providing actionable insights in real-time


Design and implement statistical tests to verify the models


Guides lower-level Market Research analysts as needed


Influence business partners/teams to implement insights


Prepare detailed and accurate written reports (including data tables, charts, and graphics) with sound, actionable business insight for presentation to management and internal business partners


Mentor and support the professional development of new and existing staff in data mining and predictive analytics

Job Specifications

Typically has the following skills or abilities:


Bachelor's Degree in Marketing, Business Administration, or related experience 


Five years’ experience in related analytics work using appropriate statistical methods


Five years’ experience using analytic results to provide insight for management and business partners


Portfolio of work and completed projects


Demonstrated experience in developing information solutions in a data warehouse environment


Excellent verbal and written communication skills


Strong organizational skills and attention to detail


Ability to multi-task and work under strict deadlines


Ability to regularly exercise discretion and independent judgment in the performance of his/her job duties

Preferred Skills

Models complex business problems and discovers business, product, and market development insights using statistical, algorithmic, mining, and visualization techniques.


Responsible for customer experience model development, analytics, insight generation, and recommendations.

Working Conditions / Physical Demands

The working environment is generally favorable.  Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust etc.


The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

VSP Global is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status.  We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Nearest Major Market: Sacramento

Job Segment: Analytics, Ophthalmic, Warehouse, Business Development, Management, Healthcare, Marketing, Manufacturing, Sales

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