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Senior Market Research Analytics Specialist, VSP Vision Care

Date: 
Req ID:  35686
Division:  Marketing
Location: 

Rancho Cordova, CA, 95670

VSP Global is comprised of five complementary businesses that combine high-quality eye care insurance, high-fashion eyewear, customized lenses, ophthalmic technology and retail solutions, with employees in over 23 countries. No matter the role, we’re all focused on a singular mission: to help people see. Learn more by visiting https://vspglobal.com/cms/careers/

General Summary

Under general supervision, collect, maintain, and analyze of data for business, product and market development. Provide recommendations based on insights gathered from analysis. Roles include but are not limited to, market research, competitive analysis, campaign analysis and advanced analytics.

Essential Functions

Leverage technical expertise in data mining and advanced statistics to conduct research studies for business development insights

 

Build statistical models to analyze and optimize products and services, providing actionable insights in real time

 

Design and implement statistical tests to verify the models

 

Guides lower-level Market Research analysts as needed

 

Influence business partners/teams to implement insights

 

Prepare detailed and accurate written reports (including data tables, charts and graphics) with sound, actionable business insight for presentation to management and internal business partners

 

Mentor and support the professional development of new and existing staff in data mining and predictive analytics

 

Job Specifications

Typically has the following skills or abilities:

 

Bachelor's Degree in Marketing, Business Administration, or related experience 

 

Five years’ experience in related analytics work using appropriate statistical methods

 

Five years’ experience using analytic results to provide insight for management and business partners

 

Portfolio of work and completed projects

 

Demonstrated experience in developing information solutions in a data warehouse environment

 

Excellent verbal and written communication skills

 

Strong organizational skills and attention to detail

 

Ability to multi-task and work under strict deadlines

 

Ability to regularly exercise discretion and independent judgment in the performance of their job duties

 

#LI-DNI

Preferred Skills

Advanced survey design and research methodology experience

 

Strong data analysis and secondary research skills

 

Comfortable consulting senior leaders on recommended research strategies

 

Ability to translate large data sets into actionable business recommendations

 

Demonstrated understanding of marketing concepts

 

Experience with Qualtrics

 

SPSS a plus.

 

Strong presentation skills

Working Conditions / Physical Demands

The working environment is generally favorable.  Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust etc.

 

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

VSP Global is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status.  We maintain a drug-free workplace and perform pre-employment substance abuse testing.


Nearest Major Market: Sacramento

Job Segment: Analytics, Ophthalmic, Business Development, Consulting, Warehouse, Management, Healthcare, Sales, Technology, Manufacturing

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