Marketing & Brand Management Associate, Eyefinity

Apply now »

Date: Jan 9, 2019

Location: Rancho Cordova, CA, US, 95670

VSP Global is comprised of five complementary businesses that combine high-quality eye care insurance, high-fashion eyewear, customized lenses, ophthalmic technology and retail solutions, with employees in over 23 countries. No matter the role, we’re all focused on a singular mission: to help people see. Learn more by visiting

General Summary

Under general supervision, involved in leading the strategic vision, market opportunities, pricing and profitability analysis, marketing activities and collaborating on sales strategies for a brand, product or service across all media, while collaborating with multi-functional teams and agency partners.

Essential Functions

Develop marketing or branding strategies for specific customer segments (brokers, clients, consumers, providers), working with partners such as sales and product development; measures and optimizes ongoing performance of marketing plans, including return on investment


Develop and manages marketing, advertising and branding campaigns, including working with internal creative team and external agencies; campaigns include a range of tactics such as digital advertising, print advertising, direct mail, and email campaigns


Collaborate with communications managers to ensure positioning, promotion and brand voice are aligned and effective


Partner with business areas to explore, develop, execute and gain adoption of new technologies, tools, and programs in the market and at the account-specific level


Job Specifications

Typically has the following skills or abilities:


Bachelor’s degree in Business, Marketing or related field or equivalent training, education and experience


Three years experience in product or brand management or in online marketing


Understanding of brand management concepts and building/execution techniques


Solid working knowledge of MS Office, PowerPoint, Word and Excel


Proven ability to develop and execute marketing strategies


Ability to elevate the perception of our corporate brand and our company


Excellent project management skills and experience managing large projects


Proven track record of influencing constituents for optimal results


Excellent organization skills, detail oriented and ability to multitask


Excellent verbal, written and interpersonal communication skills


Flexible and able to quickly and effectively change priorities and direction


Strong analytical skills required


Ability to write and present clear and concise reports 


Regularly exercises discretion and independent judgment the in performance of his/her job duties


Preferred Skills

Experience building one or more ambassador (or similar) programs from scratch, or substantially growing a program; OR experience in community / grassroots organizing

Implementation of creative programs to activate customers

Thorough knowledge of how to use social media and web forums to recruit, engage, and build community members

Experience with and Excel-based analysis

Presentation development skills with the ability to represent the department and brand to internal and external teams

Ability to analyse data and interpret quickly to inform decisions


Working Conditions / Physical Demands

The working environment is generally favorable.  Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust etc.


The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

VSP Global is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status.  We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Nearest Major Market: Sacramento

Job Segment: Branding, Retail Sales, Brand Manager, Ophthalmic, Marketing, Retail, Healthcare

Apply now »