Marketing & Brand Management Associate, Eyefinity

Apply now »

Date: Jan 9, 2019

Location: Rancho Cordova, CA, US, 95670

VSP Global is comprised of five complementary businesses that combine high-quality eye care insurance, high-fashion eyewear, customized lenses, ophthalmic technology and retail solutions, with employees in over 23 countries. No matter the role, we’re all focused on a singular mission: to help people see. Learn more by visiting https://vspglobal.com/cms/careers/

General Summary

Under general supervision, involved in leading the strategic vision, market opportunities, pricing and profitability analysis, marketing activities and collaborating on sales strategies for a brand, product or service across all media, while collaborating with multi-functional teams and agency partners.

Essential Functions

Develop marketing or branding strategies for specific customer segments (brokers, clients, consumers, providers), working with partners such as sales and product development; measures and optimizes ongoing performance of marketing plans, including return on investment

 

Develop and manages marketing, advertising and branding campaigns, including working with internal creative team and external agencies; campaigns include a range of tactics such as digital advertising, print advertising, direct mail, and email campaigns

 

Collaborate with communications managers to ensure positioning, promotion and brand voice are aligned and effective

 

Partner with business areas to explore, develop, execute and gain adoption of new technologies, tools, and programs in the market and at the account-specific level

 

Job Specifications

Typically has the following skills or abilities:

 

Bachelor’s degree in Business, Marketing or related field or equivalent training, education and experience

 

Three years experience in product or brand management or in online marketing

 

Understanding of brand management concepts and building/execution techniques

 

Solid working knowledge of MS Office, PowerPoint, Word and Excel

 

Proven ability to develop and execute marketing strategies

 

Ability to elevate the perception of our corporate brand and our company

 

Excellent project management skills and experience managing large projects

 

Proven track record of influencing constituents for optimal results

 

Excellent organization skills, detail oriented and ability to multitask

 

Excellent verbal, written and interpersonal communication skills

 

Flexible and able to quickly and effectively change priorities and direction

 

Strong analytical skills required

 

Ability to write and present clear and concise reports 

 

Regularly exercises discretion and independent judgment the in performance of his/her job duties

 

Preferred Skills

Experience building one or more ambassador (or similar) programs from scratch, or substantially growing a program; OR experience in community / grassroots organizing


Implementation of creative programs to activate customers


Thorough knowledge of how to use social media and web forums to recruit, engage, and build community members


Experience with Salesforce.com and Excel-based analysis


Presentation development skills with the ability to represent the department and brand to internal and external teams


Ability to analyse data and interpret quickly to inform decisions


 

Working Conditions / Physical Demands

The working environment is generally favorable.  Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust etc.

 

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

VSP Global is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status.  We maintain a drug-free workplace and perform pre-employment substance abuse testing.


Nearest Major Market: Sacramento

Job Segment: Branding, Retail Sales, Brand Manager, Ophthalmic, Marketing, Retail, Healthcare

Apply now »