Marketing & Brand Management Specialist, VSP Vision Care

Apply now »

Date: Jan 11, 2019

Location: Rancho Cordova, CA, US, 95670

VSP Global is comprised of five complementary businesses that combine high-quality eye care insurance, high-fashion eyewear, customized lenses, ophthalmic technology and retail solutions, with employees in over 23 countries. No matter the role, we’re all focused on a singular mission: to help people see. Learn more by visiting https://vspglobal.com/cms/careers/

General Summary

Under general supervision, involved in leading the strategic vision, market opportunities, pricing and profitability analysis, marketing activities and collaborating on sales strategies for a brand, product or service across all media, while collaborating with multi-functional teams and agency partners.

Essential Functions

Serve as a central resource for all brand related information and coordinate with business partners in creating and deploying brand-building programs.  Educate business partners on brand related issues and opportunities

 

Establish short and long term goals, competitive positions and strategies for market segment

 

Develop and deploy programs to maximize the distribution channels to market, increase business opportunities, and increase retention of current business in the market segment

 

Identify segment expectations, behaviors and attitudes and use this understanding to develop initiatives that ensure that the customer’s experience delivers on the VSP brand

 

Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration in order to keep VSP competitive

 

Identify strategies, develop plans and lead initiatives that meet the needs of the market segment.  Set direction for project teams and influence stakeholders to ensure products, services and marketing programs meet the needs of this segment

 

Establish goals and set targets to measure success of programs for the market segment

 

Work with communication managers, identify and direct what needs to be communicated in the market segment, based on research, competitive positioning and value propositions, and delivered through marketing plans

 

Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level

Job Specifications

Typically has the following skills or abilities:

 

Bachelor’s degree in Business, Marketing or related field or equivalent training, education and experience

 

Five years of experience in product or brand management

 

Advance understanding of brand management concepts and building/execution techniques

 

Solid working knowledge of MS Office, PowerPoint, Word and Excel

 

Proven ability to develop and execute marketing strategies

 

Ability to elevate the perception of our corporate brand and our company

 

Excellent project management skills and experience managing large projects

 

Proven track record of influencing constituents for optimal results

 

Excellent organization skills, detail oriented and ability to multitask

 

Excellent verbal, written and interpersonal communication skills

 

Flexible and able to quickly and effectively change priorities and direction

 

Strong analytical skills required

 

Ability to write and present clear and concise reports 

 

Regularly exercises discretion and independent judgment the in performance of his/her job duties

Preferred Skills

International living/travel experience a plus

 

Thrives on ambiguity in a high-energy, fast-paced team

Working Conditions / Physical Demands

The working environment is generally favorable.  Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust etc.

 

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

VSP Global is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status.  We maintain a drug-free workplace and perform pre-employment substance abuse testing.


Nearest Major Market: Sacramento

Job Segment: Branding, Manager, Ophthalmic, Brand Manager, Marketing, Management, Healthcare

Apply now »