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Marketing & Brand Management Specialist, VSP Retail

Date:  Aug 7, 2019
Req ID:  33673
Division:  Eyeconic Ops.

Rancho Cordova, CA, US, 95670

VSP Global is comprised of five complementary businesses that combine high-quality eye care insurance, high-fashion eyewear, customized lenses, ophthalmic technology and retail solutions, with employees in over 23 countries. No matter the role, we’re all focused on a singular mission: to help people see. Learn more by visiting

General Summary

Under general supervision, involved in leading the strategic vision, market opportunities, pricing and profitability analysis, marketing activities and collaborating on sales strategies for a brand, product or service across all media, while collaborating with multi-functional teams and agency partners.

Essential Functions

Serve as a central resource for all brand related information and coordinate with business partners in creating and deploying brand-building programs.  Educate business partners on brand related issues and opportunities


Establish short and long term goals, competitive positions and strategies for market segment


Develop and deploy programs to maximize the distribution channels to market, increase business opportunities, and increase retention of current business in the market segment


Identify segment expectations, behaviors and attitudes and use this understanding to develop initiatives that ensure that the customer’s experience delivers on the VSP brand


Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration in order to keep VSP competitive


Identify strategies, develop plans and lead initiatives that meet the needs of the market segment.  Set direction for project teams and influence stakeholders to ensure products, services and marketing programs meet the needs of this segment


Establish goals and set targets to measure success of programs for the market segment


Work with communication managers, identify and direct what needs to be communicated in the market segment, based on research, competitive positioning and value propositions, and delivered through marketing plans


Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level

Job Specifications

Typically has the following skills or abilities:


Bachelor’s degree in Business, Marketing or related field or equivalent training, education and experience


Five years of experience in product or brand management


Advance understanding of brand management concepts and building/execution techniques


Solid working knowledge of MS Office, PowerPoint, Word and Excel


Proven ability to develop and execute marketing strategies


Ability to elevate the perception of our corporate brand and our company


Excellent project management skills and experience managing large projects


Proven track record of influencing constituents for optimal results


Excellent organization skills, detail oriented and ability to multitask


Excellent verbal, written and interpersonal communication skills


Flexible and able to quickly and effectively change priorities and direction


Strong analytical skills required


Ability to write and present clear and concise reports 


Regularly exercises discretion and independent judgment the in performance of his/her job duties

Preferred Skills

Experience using analytics platforms (ex: Adobe or Google Analytics) and analyzing data for marketing performance


Experience managing budgets and also outside agencies/vendors 


eCommerce and brick and mortar marketing experience, preferred 


Experience creating and managing marketing channels in both traditional mediums (ex: TV and Out of Home such as billboards) as well as online paid channels.


Experience with Podcast advertising, a plus. 


Ability to multi-task in a fast paced, data driven environment and make strategic decisions that drive profitable revenue and traffic


Experience in both brand awareness tactic plan creation, implementation and measurement as well as mid and lower funnel traffic and sales driving tactics.

Working Conditions / Physical Demands

The working environment is generally favorable.  Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust etc.


The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

VSP Global is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status.  We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Nearest Major Market: Sacramento

Job Segment: Branding, Ophthalmic, Brand Manager, Manager, Marketing, Healthcare, Management

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