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Market Manager Marketing Programs and Analytics

Date:  Apr 19, 2021
Req ID:  42006
Remote Position:  Yes
Country:  US
Line of Business:  VSP Vision Care
Division:  Marketing

VSP Global is comprised of five complementary businesses that combine high-quality eye care insurance, high-fashion eyewear, customized lenses, ophthalmic technology and retail solutions, with employees in over 23 countries. No matter the role, we’re all focused on a singular mission: to help people see. Learn more by visiting

General Summary

The physical demands for this position are typical to an office environment and must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Essential Functions

Develops marketing strategies for specific customer segments (brokers, clients, consumers, providers), working with partners such as sales and product development.  Measures results of marketing plans, including return on investment.


Identifies segment expectations, needs, behaviors and attitudes though primary and secondary research.


Develops and manages marketing and advertising campaigns, including working with internal creative team and external agencies. Campaigns include a range of tactics such as digital advertising, print advertising, direct mail, and email campaigns.


Collaborates with communications managers to ensure positioning and promotion is aligned and effective.


Partners with business areas to execute and gain adoption of programs in the field and at the account-specific level.


Serve as a central resource for all brand related information and coordinate with business partners in creating and deploying brand-building programs.  Educate business partners on brand related issues and opportunities.


Establish short and long term goals, competitive positions and strategies for market segment.


Develop and deploy programs to maximize the distribution channels to market, increase business opportunities, and increase retention of current business in the market segment.


Identify segment expectations, behaviors and attitudes and use this understanding to develop initiatives that ensure that the customer’s experience delivers on the VSP brand. 


Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration in order to keep VSP competitive. 


Identify strategies, develop plans and lead initiatives that meet the needs of the market segment.  Set direction for project teams and influence stakeholders to ensure products, services and marketing programs meet the needs of this segment.


Establish goals and set targets to measure success of programs for the market segment. 


Working with communication managers, identify and direct what needs to be communicated in the market segment, based on research, competitive positioning and value propositions, and delivered through marketing plans. 


Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level.

Job Specifications

Typically has the following skills or abilities:


Bachelor’s degree in Marketing, Business or related field or equivalent experience.


Five years marketing, preferably customer-focused experience with specific market segment.


Five years demonstrated experience with program management and leadership skills including the ability to recommend strategic direction and influence change.


Five years advanced understanding of marketing concepts, theories and practices.


Proven ability to problem solve manage multiple projects simultaneously, plan strategically and adapt to frequent change.


Proven analytical and problem solving skills.


Proven advanced presentation skills.


Excellent written and verbal communication skills.


Skill to effectively use a variety of communication mediums and customize content for targeted audiences.


Ability to travel occasionally.


Working Conditions / Physical Demands

The working environment is generally favorable.  Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust etc.

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

VSP Global is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status.  We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Nearest Major Market: Sacramento

Job Segment: Analytics, Ophthalmic, Program Manager, Manager, Management, Healthcare, Marketing

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