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Manager, VSP Vision Care

Req ID:  36426
Division:  Marketing

Rancho Cordova, CA, 95670 Folsom, CA, 95630 Sacramento, CA, 95670

VSP Global is comprised of five complementary businesses that combine high-quality eye care insurance, high-fashion eyewear, customized lenses, ophthalmic technology and retail solutions, with employees in over 23 countries. No matter the role, we’re all focused on a singular mission: to help people see. Learn more by visiting

General Summary

Oversee strategic communication including the development and coordination of all communications programs to promote and further the organization’s objectives. 

Essential Functions

Develop and maintain consistent approaches to managing corporate and cross line of business project communication needs to multiple audiences.


Lead the development and review of communication plans and related materials as part of VSP’s integrated communications to key multiple VSP stakeholder audiences, and ultimately supporting brand awareness, sales growth and retention, and overall support for corporate projects.


Ensure VSP’s brand is reflected in communication plan tactics and key messaging; ensure project-related copy is written following brand copy guidelines.


Lead day to day operations in areas including social media, leadership, cause marketing and line of business specific communication needs.


Assist in developing integrated messaging for VSP Global projects and manage overall cross line of business communications.


Stay current with new technology and marketing tools.


Consults with internal and external partners in order to project the corporate message to both external and internal audiences through social media channels.


Oversee the analysis of responses to social media activities and makes recommendations.


Represents the company message to online communities, media, analysts and the general public at large.


Advise senior management on development of communications policies and programs.


Assist in the development of the department budget and monitor unit expenses to ensure unit costs are within established levels.


Ensure effective communications are maintained within the unit and externally.  Where appropriate, inform employees as to plans and progress. Conduct employee discussion sessions at regular intervals.


Monitor the performance of direct reports. Provide prompt and objective coaching and counseling. Conduct performance reviews and recommend salary increases.


Participate in the hiring and interviewing process for open positions within the unit ensuring that the most qualified candidates are selected.

Job Specifications

Typically has the following skills or abilities:


Bachelor’s degree in related field or equivalent experience.


Minimum of 5 years of management experience with responsibilities for hiring, training, assigning work and managing the performance of direct reports.


Excellent oral and written communication skills as demonstrated by a portfolio of work examples and completed projects.


Demonstrated creativity and knowledge of community and industry resources and opportunities.


Proficient with word processing, spreadsheet, and desktop publishing applications.

Preferred Skills

Experience developing and leading communications strategies for executive-level leaders

Experience managing and overseeing large-scale events (e.g. All-Company Meetings and Executive-Level Meetings)

Works skillfully under tight deadlines that often come down to the wire

Easily adjusts thinking to respond to change and ambiguity

Thrives on complexity

Working Conditions / Physical Demands

The working environment is generally favorable.  Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust etc.


The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

VSP Global is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status.  We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Nearest Major Market: Sacramento

Job Segment: Ophthalmic, Marketing Manager, Manager, Behavioral Health, Substance Abuse, Healthcare, Marketing, Management

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