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Digital Marketing Specialist Email Developer

Date:  Sep 30, 2021
Req ID:  46512
Remote Position:  Yes
Country:  US
Line of Business:  VSP Vision Care
Division:  Marketing

VSP Global is comprised of five complementary businesses that combine high-quality eye care insurance, high-fashion eyewear, customized lenses, ophthalmic technology and retail solutions, with employees in over 23 countries. No matter the role, we’re all focused on a singular mission: to help people see. Learn more by visiting

General Summary

With minimal supervision, involved in strategies, solutions and execution to improve the usability, design, content and conversion rates of online and eCommerce assets.

Essential Functions

Development and maintenance of VSP Global web sites or applications


Develop front-end cutting-edge, fast-loading and standards compliant web design including graphics, HTML CSS and JavaScript/jQuery


Develop technical architecture of web portals including the development of wireframes, dynamic menus, expandable areas of content, etc


Consult with market managers and business partners


Build prototypes that utilize UX design patterns 


Research and apply new technologies and apply appropriately in web development projects


Ensure websites and applications are 508 compliant, including those outsource to vendors


Serve as the publisher of web portals, accountable for accurate content and language


Gather information for needs assessments, and support the development of the business objectives and timelines for web projects


Conduct various types of analyses including alternative business applications, cost-benefit, data feasibility, impact, technical and workflow/processes and make recommendations for improvement


Partner with marketing groups to determine business area process and negotiate business partner acceptance of process to ensure consistent and timely execution of marketing programs


Act as key departmental contact on Corporate Task Forces. Monitor initiatives to identify potentially problematic issues and offer alternative solutions. Keep marketing division staff aware of new/enhance corporate initiatives


Establish priorities for systems and process changes and enhancements. Identify and document business and system requirements


Develop and implement appropriate user communications/campaign templates and plans, including documentation and training; maintain themes, styles, and images for e-mail campaign templates and landing pages


Maintain internal web platform on-going maintenance and development

Job Specifications

Typically has the following skills or abilities:


Bachelor's degree required (New Media, Visual Communications, Design, Marketing, Business) or equivalent education/training/experience


Minimum five to eight years of professional experience in Digital Media production with some experience in Internet technologies, development, and support


Experience with audio, video and other multi-media formats


Art Direction experience in both print and digital media


Strong skills in Adobe Creative Suite products such as Premiere Pro, After Effects, Illustrator and Photoshop


Strong project leadership and strategic planning skills


Ability to work with a high sense of urgency, handling multiple priorities, changing deadlines and constant interruption


Ability to multi-task effectively 


Experience working on and leading cross-department relationships to accomplish design projects


Excellent presentation and conceptual skills


Self-motivated, positive attitude, strong interpersonal and leadership skills 


Proven record of accountability 


Exposure to application interface and online advertisement design 


Broad knowledge of current design trends and techniques for web


Understanding of Web site priorities, product development, audience needs, site traffic, and page views


Regularly exercises discretion and independent judgment in the performance of his/her job duties



Preferred Skills

Experience in email development and builds in Salesforce Marketing Cloud, Eloqua and/or other top-tier ESPs

Experience implementing updates to existing emails (swapping content, links, images, then QA)

Ability to establish, maintain, and optimize processes for campaign operations

Ability to engage in meetings with the marketing automation team to discuss best practices and industry trends

Experience with campaign reporting

Experience in Management of ESP making use of all functionalities and obtaining best value

Proficiency in HTML and/or AMP script

Strong knowledge of mobile first best practices

Great attention to detail

Ability to learn quickly and work independently with minimal direction to execute campaigns and troubleshoot technical issues

Ability to thrive in an exciting, fast-paced environment with a high tolerance for ambiguity

Working Conditions / Physical Demands

The working environment is generally favorable.  Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust etc.

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

VSP Global is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status.  We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Nearest Major Market: Sacramento

Job Segment: Ophthalmic, Developer, Java, Information Technology, Marketing, Healthcare, Technology

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