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Senior Director, Performance Brands

Date:  Sep 25, 2021
Req ID:  45728
Remote Position:  Yes
Country:  US
Line of Business:  Eyewear
Division:  Marchon

VSP Global is comprised of five complementary businesses that combine high-quality eye care insurance, high-fashion eyewear, customized lenses, ophthalmic technology and retail solutions, with employees in over 23 countries. No matter the role, we’re all focused on a singular mission: to help people see. Learn more by visiting

General Summary

Leads global brand management for the company’s portfolio of Performance Brands (Nike, Converse, Columbia), including brand positioning and growth strategy, marketing, innovation, brand product architecture, commercial growth plans and licensor relationships.
Collaborates with internal and external stakeholders in the implementation of the brand’s product, communications, and commercial strategies.
Identifies new licensing or acquisition opportunities in performance driven eyewear to further enhance our current portfolio.

Essential Functions

Develops, aligns, and evolves brand positioning, product, communications, and commercial strategies for the portfolio of brands.


Leads tiered team of two direct reports and 9 marketers in total. Monitors performance of employees.  Provides prompt and objective coaching and counseling.  Conducts performance reviews and recommend salary increases. Identifies and assigns resources to meet business objectives.


Manages and monitors the licensor agreements and relationships for the assigned licensed performance brands; communicates with licensors on a regular basis and establishes a productive working relationship.


Oversees the execution of the brands’ aligned communication strategies. Collaborates with licensors as well as internal and external creative partners in the development of all consumer and customer facing materials such as advertising, social media and PR, in-store/sales support materials, consumer activations, trade shows, sales promotions, etc


Works closely with product design & development as well as merchandising to create efficient assortments and new product releases that meet customer and end consumers demand, while staying true to the brand positioning and direction provided by the licensor (where required). Collaborates with internal teams and suppliers to deliver meaningful innovation to consumers and athletes alike. 


Oversees category related relationships with licensor contracted athletes and develops tactics to leverage these in product development, product seeding and communications.

Presents brand plans and products to stakeholders such as markets and their larger customers and collaborates in the development of market and/or channel specific launch and growth plans.


Maintains and/or develops relationships with potential new licensors; collaborates with company leadership on identifying and if required pitching to prospective new licensors.


Monitors the execution and effectiveness of marketing and image programs against budget and expected result.


Develop budgets and monitor expenses to ensure that costs are within established levels


Key member of leadership team for Global Brands, Marketing & Design function.


Maintains open and collaborative communication with senior management and works collaboratively with internal and external stakeholders.


Assures that effective communications are maintained within the department. 


Monitor turnover, productivity, and overall performance to ensure adequate staffing and performance levels


Manage the interview and hiring process for open positions to ensure the most qualified candidates are selected


Note:  This job description is intended to indicate the basic nature of positions allocated to this job title and examples of typical duties that may be assigned.  It does not imply that all positions within this class perform all the duties listed, nor does it necessarily list all the possible duties that may be assigned

Job Specifications

Typically has the following skills or abilities:


Bachelor’s Degree from a 4-year accredited college or university or equivalent training, education and experience


15 years of experience in Licensing, Brand Management, and/or Marketing


15 years of demonstrated experience in leading and managing 


Experience in eyewear industry or fashion accessory field.  Strong preference for candidates with experience in sportswear or related accessories.


Minimum of 3 years of experience working directly for an international apparel brand.


Proven presentation and negotiating skills


Persuasive and quick thinker


Demonstrated creativity and knowledge of industry resources and opportunities


Excellent interpersonal communication skills


Demonstrated ability to make management decisions with wide ranging impact


Proven ability to manage employees on a global level


Excellent project management skills and experience managing large projects required


Ability to work with stakeholders on a global level


Excellent verbal, written and interpersonal communication skills


Ability to travel domestic and international


Ability to regularly exercise discretion and independent judgment in the performance of his/her job duties

Working Conditions / Physical Demands

The physical demands for this position are typical to an office environment and must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

VSP Global is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status.  We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Nearest Major Market: Long Island
Nearest Secondary Market: New York CIty

Job Segment: Manager, Branding, Ophthalmic, Merchandising, Retail Sales, Management, Marketing, Healthcare, Retail

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