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Senior Director, Marchon ( Licensing )

Date:  Oct 22, 2019
Req ID:  34935
Division:  Marchon
Location: 

Melville 201, NY, 11747 Melville 35, NY, 11747 Melville 265, NY, 11747 Melville 10, NY, 11747 Melville 50, NY, 11747

VSP Global is comprised of five complementary businesses that combine high-quality eye care insurance, high-fashion eyewear, customized lenses, ophthalmic technology and retail solutions, with employees in over 23 countries. No matter the role, we’re all focused on a singular mission: to help people see. Learn more by visiting https://vspglobal.com/cms/careers/

General Summary

Under minimal supervision, is responsible for the strategy development and implementation of Domestic and International brand marketing programs. 

Essential Functions

Responsible for all aspects of the licensor brand marketing for assigned Domestic and International brands, including budgets, expenses, personnel, goals, timelines and deliverables; communicates with licensor on a regular basis and establishes a productive working relationship with the licensor

 

Organizes and executes brand initiatives and programs

 

Develops and monitors the strategic business plan which outlines the brand objectives for product and marketing

 

Oversees brand image and marketing related materials for events at trade shows, expositions, and sales meetings including cross-brand promotions and awards

 

Work with brand management on specifications, estimates, bidding, artwork execution, proofs, issuing of purchase requisitions and press approvals

 

Manages the development and implementation of the strategic business plans for assigned licensors

 

Develops strategies to capitalize on market opportunities as they arise

 

Continually develops recommendations that improve brand positioning and manages the implementation of those initiatives

 

Oversees product market research and analysis, product sales analysis and competitor product analysis; executes new product launches

 

Attends trade shows, sales meetings and sales launch events as directed

 

Participates in key sales and marketing presentations as necessary

 

Maintains open communication with Sales Management, Key Accounts, Board Management, Customer Services and other key partners as appropriate.

 

Serve as liaison for key corporate initiatives as assigned (e.g.: Eyeconic, Board Management, etc.)

 

Participates in the development of budgets and monitoring of expenses to ensure that costs are within established levels

 

Monitors the execution and effectiveness of marketing and image programs against budget and expected result

 

Monitor performance of employees.  Provide prompt and objective coaching and counseling

 

Conduct performance reviews and recommend salary increases

 

Identify and assign resources to meet business objectives

 

Assure that effective communications are maintained within the department

 

Monitor turnover, productivity and overall performance to ensure adequate staffing and performance levels

 

Manage the interview and hiring process for open positions to ensure the most qualified candidates are selected

 

Performs all other duties as assigned

Job Specifications

Typically has the following skills or abilities

 

Bachelor’s Degree from a 4 year accredited college or university or equivalent training, education and experience
 

15 years of experience in Licensing, Brand Management, and/or Marketing

 

15 years of demonstrated experience in leading and managing

 

Experience in eyewear industry or fashion accessory field

 

Minimum of 3 years of experience working directly for an international fashion brand

 

Proven presentation and negotiating skills

 

Persuasive and quick thinker

 

Demonstrated creativity and knowledge of industry resources and opportunities

 

Excellent interpersonal communication skills

 

Demonstrated ability to make management decisions with wide-ranging impact

 

Proven ability to manage employees on a global level

 

Excellent project management skills and experience managing large projects required. 

 

Ability to work with individuals on a global level

 

Excellent verbal, written and interpersonal communication skills

 

Ability to travel domestic and international

 

Ability to regularly exercises discretion and independent judgment in the performance of his/her job duties.

Working Conditions / Physical Demands

The working environment is generally favorable.  Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust etc.

 

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

VSP Global is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status.  We maintain a drug-free workplace and perform pre-employment substance abuse testing.


Nearest Major Market: Long Island
Nearest Secondary Market: New York CIty

Job Segment: Manager, Ophthalmic, Retail Sales, Brand Manager, Senior Brand Manager, Management, Healthcare, Retail, Marketing

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